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Case Study
#BhayPlastik program is a social movement initiated by Telkomsel to show our concern about the environment and be wiser in using plastic. Ultimately, we want to help reduce plastic waste, especially in Indonesia.
By applying right treatment in digital platform, we raise awareness to take palpable actions through the social movement #BhayPlastik by posting videos or photos of their actions in reducing plastic activities. This movement also participated by supporting KOLs.
